
Chery is set to introduce the Lepas brand to Australia in October via the Lepas L6, a mid-sized electric SUV with distinctive ‘leopard inspired’ lines and a focus on comfort and technology.
Numbering among China’s largest automotive manufacturers, Chery already sells vehicles here under its own name as well as the Jaecoo and Omoda brands, which it owns.
Lepas enters one of the most crowded automotive markets in the world, with around 80 brands already vying for the Australian consumer dollar.
The mid-sized SUV segment is also one of the most hotly contested in Australia, and the five-seater Lepas L6 will be up against more than 25 EV competitors including the Tesla Model Y, BYD Sealion 7, Geely EX5 and Zeekr 7X.





Lepas is hoping to set itself apart from the pack with distinctive styling and a versatile ‘LEX’ platform that can support a range of vehicle sizes and powertrains.
“Some of you will be thinking this is just another Chery brand. It isn’t,” said Lucas Harris, chief operating officer for Lepas Australia. “Lepas does a different job. It is for the person who has chosen everything else in their life carefully and then had to settle on a car. We’re not here to take sales off our own brands, we’re here because there’s a customer in the category no one is talking to.
“The L6 is an important first step for the brand, offering a compelling combination of style, technology, comfort and EV performance in one of Australia’s most competitive vehicle segments.”



